Strategy, digital and operational transformation for women-led product businesses.
The work below spans 1:1 strategy and roadmaps, commercialising new products, website and platform builds, brand collateral and annual reports, and the operational and systems foundations that let a product business scale. Every engagement is measured in commercial terms, because that's how we run them.
The LittleOak Company
$3M+ digital revenue in 18 months
Natural infant nutrition, taken from a standing start to five markets. The entire digital ecosystem built and run at operator level: website, freight and warehouse integration, wholesale and retail channels, the team across four functions, and market entry into Australia, NZ, the US, Canada and Singapore.
Delivered: Digital ecosystem build · Logistics & warehouse integration · Wholesale & retail channels · Team build · Five-market entry
Her Heart
A brand refresh, carried through everything
Australia's only not-for-profit dedicated exclusively to women's heart health. We refreshed the brand and carried it through the entire website, designed the marketing collateral to match, and designed and delivered the annual report. The partnership continues.
Delivered: Brand refresh · Website redesign · Marketing collateral · Annual report design & delivery
Winsulation
The second engagement
When Caroline needed Winsulation's site brought up to the standard of the work behind it, she came back. A refresh, not a rebuild: brand-aligned layout, refreshed imagery and testimonials, content editing, and technical and SEO clean-up, without disrupting what already worked.
Delivered: Website refresh · Technical & SEO clean-up · Content editing · Mobile & speed optimisation
Elysium Glass
A digital presence to match an architectural-grade product
Premium window and door solutions, sold through an outdated site that undersold the technical capability behind them. We restructured it from the architecture up: wireframes, UX and UI, a WordPress build, a project gallery that does the persuading, and ongoing management as the portfolio grows.
Delivered: Website strategy & architecture · UX & UI design · WordPress build · Project gallery · Ongoing management
EKO
35% revenue uplift
A boutique day spa becoming a product brand. We ran the transition end to end: product and pricing strategy, the Shopify store, inventory planning and operational processes, wholesale-ready systems and policies, and the marketing to carry it, with services still in play.
Delivered: Product & pricing strategy · Shopify build · Inventory & operations · Wholesale systems · Marketing management
Fiona & Jac
300% increase in online orders following the website launch.
A jewellery business running on Facebook and word of mouth. We built a customised Shopify site that serves both sides of the business, bespoke commissions and ready-to-wear, and the marketing strategy to grow it past its local audience.
Delivered: Shopify build · UX & UI design · Marketing strategy · Ongoing technical support
Alpaca Passion
35% digital channel growth
Three revenue streams, one brand: store, online and accommodation. We diagnosed across all three, redesigned the website around the customer experience, rebuilt the marketing rhythm around audience, retention and order value, and opened the US and UK channels the data said were waiting.
Delivered: Cross-channel diagnosis · Strategic roadmap · Website & CX redesign · Marketing operating rhythm · International market entry
Daylesford Interiors
70% Revenue growth without paid advertising.
Mel had built a genuine styling and staging business on reputation alone, with no website to show for it. We built the digital foundation: the site, the content, the SEO groundwork, and the technical base for the online store that follows.
Delivered: Website build · Digital strategy roadmap · Ecommerce readiness · SEO foundations
Catt Design
A launch platform, built in the right order
Serafina had a new product range and needed visibility first. We built the site, the content and the digital roadmap, and deliberately held the ecommerce build until the sales strategy was ready to carry it. Right-sized scope is a deliverable too.
Delivered: Website build · Product launch support · Digital strategy roadmap · Ecommerce readiness planning
Safe Together Network
Technology that keeps people safe
A charity building a statewide network of safe spaces for Victorians affected by domestic violence. We designed and built the platform with safety in the architecture: real-time room availability, secure PIN access and browsing-history protection, then built the go-to-market, community partnership and marketing strategy around it.
Delivered: Bespoke platform build · Safety-by-design systems · Go-to-market strategy · Community partnerships · Ongoing marketing
Mount Bolton Springs
From a basic site to paddock-to-plate ecommerce
Premium grass-fed beef and lamb, held back by a site with limited functionality and a poor customer path. We moved Susie to Shopify and built the operation around it: pre-orders, payments, refrigerated delivery across Victoria, product range expansion, brand photography and ongoing marketing.
Delivered: Shopify build · Pre-order & delivery operations · Product & sales strategy · Brand photography · Marketing execution
Bella Aesthetics
Twenty years of expertise, finally visible online
Donna had run Bella Aesthetics for over two decades with no digital presence to show for it. We built the foundation for both sides of her business, client treatments and professional training: the site, booking and payment integration, systems integration and the marketing strategy behind it.
Delivered: Website build · Booking & payment integration · Systems integration · Marketing strategy
Casting Light
A practice that outgrew its one-page site
Clare's counselling practice had moved past what her digital presence could support. We rebuilt the proposition and the site together, then stayed for the operating rhythm: strategic planning for the financial year, automated payments and ongoing support.
Delivered: Proposition strategy · Website build · Automated payments · Strategic planning & ongoing support
Pampersweet Soap
From market stall to a brand that scales
A loyal following at local markets, and nothing online to meet it. We built the brand out fully: strategy, the Shopify store, packaging and signage, photography direction and the marketing collateral to carry the next stage of growth.
Delivered: Brand strategy · Shopify build · Packaging & collateral · Photography direction · Marketing strategy
