Privacy policy

Privacy Policy

Effective Date: 20 July 2026

Products of Purpose Pty Ltd (ABN 54 679 984 608), trading as The SheEO Agency® ("The SheEO Agency®", "we", "our" or "us"), is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you use our website, engage our services or otherwise interact with us.

By using our website or providing your personal information, you consent to the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with us, we may collect personal information including:

  • your name;

  • business name;

  • job title;

  • email address;

  • telephone number;

  • postal address;

  • billing information;

  • business size and revenue information;

  • information you provide through assessments, questionnaires or strategy applications;

  • information submitted through contact forms;

  • marketing preferences;

  • information contained in correspondence with us.

We may also collect non-personal information including:

  • browser type;

  • device information;

  • IP address;

  • website usage data;

  • pages visited;

  • referring websites;

  • cookies and analytics information.

2. How We Collect Information

We collect information directly from you when you:

  • complete a contact form;

  • enquire about our services;

  • book a consultation;

  • complete an assessment or questionnaire;

  • subscribe to our newsletter;

  • download resources;

  • register for webinars or events;

  • become a client;

  • communicate with us by email, telephone or social media.

We may also collect information automatically through cookies, website analytics and similar technologies.

3. Why We Collect Your Information

We collect personal information so we can:

  • respond to enquiries;

  • provide consulting services;

  • prepare proposals;

  • deliver workshops and strategy sessions;

  • manage client relationships;

  • administer contracts;

  • send requested resources;

  • provide newsletters and marketing communications;

  • improve our services;

  • understand website usage;

  • comply with legal obligations.

4. Marketing Communications

Where you have subscribed or otherwise consented, we may send newsletters, commercial insights, event invitations and information about our services.

You may unsubscribe at any time by:

  • clicking the unsubscribe link in our emails; or

  • contacting us directly.

5. Cookies and Website Analytics

Our website uses cookies and similar technologies to improve your browsing experience and understand website performance.

Cookies may collect information about:

  • pages viewed;

  • time spent on the website;

  • device type;

  • browser type;

  • referring websites.

We may use analytics platforms including Google Analytics or similar services.

You may disable cookies through your browser settings, although some website functionality may be affected.

6. Third-Party Service Providers

We may use trusted third-party providers to help operate our business, including providers of:

  • website hosting;

  • customer relationship management (CRM);

  • email marketing;

  • online forms and assessments;

  • payment processing;

  • appointment scheduling;

  • cloud storage;

  • accounting services;

  • analytics;

  • video conferencing.

These providers may process personal information on our behalf only to the extent necessary to provide their services.

7. Disclosure of Personal Information

We do not sell your personal information.

We may disclose personal information:

  • to our employees and contractors;

  • to trusted service providers;

  • where required by law;

  • to professional advisers;

  • where necessary to protect our legal rights;

  • where you have provided consent.

8. Overseas Disclosure

Some of our service providers may store or process information outside Australia.

Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place to protect your information.

9. Data Security

We take reasonable administrative, technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

Despite these measures, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

10. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • provide our services;

  • comply with legal obligations;

  • resolve disputes;

  • maintain business records.

When information is no longer required, we take reasonable steps to securely destroy or de-identify it.

11. Access and Correction

You may request access to the personal information we hold about you.

You may also request correction of inaccurate, incomplete or outdated information.

Requests should be made using the contact details below.

12. Complaints

If you believe we have breached your privacy, please contact us first so we can investigate your concerns.

If we cannot resolve your complaint, you may contact the Office of the Australian Information Commissioner (OAIC).

13. Children's Privacy

Our website and services are intended for adults operating businesses.

We do not knowingly collect personal information from children under the age of 16 years.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The most current version will always be published on this website.

15. Contact Us

If you have any questions about this Privacy Policy or wish to access or update your personal information, please contact:

Products of Purpose Pty Ltd
Trading as The SheEO Agency®

ABN: 54 679 984 608

Email: hello@thesheeo.com

Website: www.thesheeo.com