Originally known as a boutique day spa, EKO was undergoing a major transition — shifting from a service-led business model to a product-based brand built around home fragrance and self-care rituals. With a loyal local following and beautifully curated products, the business was ready to evolve — but lacked the digital infrastructure, systems, and strategy to scale product sales online or reach new markets.
The SheEO Agency worked closely with EKO to guide the full transition from spa to product brand. We transformed their service-focused website into a polished, conversion-driven Shopify store, developed a clear product strategy, and supported the creation of a scalable range — including packaging, pricing, inventory planning, and operational processes. We also laid the groundwork for a wholesale-ready business, helping implement the systems, policies, and marketing foundations needed to grow both B2B and direct-to-consumer channels.
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EKO has evolved into a refined, product-first brand with a digital presence that matches its vision. What was once a booking platform is now a beautifully built eCommerce store designed to support growth and attract new customers.
With scalable systems, a clear go-to-market strategy, and ongoing support from The SheEO Agency, eko is positioned to expand its product range, grow online sales, and establish a strong wholesale footprint — all while staying grounded in its ethos of calm, conscious living. -
Product Strategy
Product Development
Product Management
UX and UI
Web Design
Web Development
Marketing Strategy
Marketing Management
Ongoing Business Support
Ready to Build Your Own Transformation Story?
Whether you're expanding your range, refining your systems, or stepping into the next stage of growth — we’re here to guide you. Let’s build something you’re proud to show off.