You didn't lose everything. You survived everything.

What came after the legal battles, the financial devastation, the identity that got quietly dismantled over years, that's a different kind of hard. One that doesn't show up in the statistics.

You may have lost your income, your savings, your confidence, or decades of work. You may have walked away with almost nothing, and now you're staring at a future that feels impossible to rebuild alone.

We see you. And we built this for you.

What is the SheEO LEAP™ Scholarship?

The SheEO LEAP™ Scholarship is a fully funded place in our SheEO LEAP™ program, designed specifically for women who have experienced domestic violence and are ready to rebuild, on their own terms.

This isn't charity. This is a hand extended by someone who knows exactly where you're standing.

The program combines three powerful elements:

  • Strategic business coaching

    Practical, no-fluff guidance to help you build a product-based business with real structure, real systems, and a real future.

  • Online learning & community

    Self-paced modules that fit around your life, your kids, and the unpredictable reality of starting over.

    Plus a community of women who are also forging their pathway forward and building a product business.

  • Trauma-informed psychological support

    Paired sessions from a PACFA-registered psychotherapist. Using psychotherapy and hypnotherapy, this helps you emotionally so you can move forward with clarity and inner strength.

Together, these three pillars don't just build a business. They rebuild you.

Who it's for

This scholarship is for you if:

You've left or are safely away from a domestic violence situation. You have a product idea, a skill, or a business you want to grow. You're ready to do the work, even when it's hard. And you refuse to let what happened to you define what comes next.

You don't need to have it all figured out. You just need to want more for yourself.

Why we built this

This scholarship exists because of two women the victims of DV.

One survived. One didn't.

The founder of The SheEO Agency™ rebuilt her life after years of legal battles, financial loss, and starting over with her children and a safe place to live. She knows what it costs to fight your way back.

Her best friend never got that chance. She was left financially devastated, emotionally broken, and isolated from the workforce from the one person she loved and trusted the most. Despite being one of the strongest women imaginable, she felt helpless. And she was failed by a system that didn't catch her in time.

This scholarship is built in her memory and in honour of every woman who deserves the chance she never got.

What you'll walk away with

A business built on solid foundations. Systems that work without you burning out. The strategic clarity to build a business that can scale with confidence.

And the psychological resilience to keep going when it gets hard, because it will, and you'll be ready.

I know this, because I've walked the path.

Felicity x

Course Framework

Phase 1 — Vision & Objectives

Set your north star — business goals, brand positioning and your vision for scale.

Phase 2 — Customer Insights & Market Analysis

Deep discovery to ensure you're building the right thing, for the right people.

Phase 3 — Strategy Clarity

Define the problem, the customer and the value proposition. Most businesses skip this. It's why products fail.

Phase 4 — Roadmap Design

Decide what to do next, and when. The heart of product management.

Phase 5 — Concept Development & Feasibility

Turn strategy into real-world viability — costings, margins, regulations, risk.

Phase 6 — Design, Prototyping & Testing

Where the product starts taking form. Build, test, iterate, validate.

Phase 7 — Production Planning

Supplier sourcing, sampling, packaging, inventory forecasting and supply chain readiness.

Phase 8 — Launch Readiness

Go-to-market strategy, channel selection, pricing, positioning and launch execution.

Phase 9 — Scale

Post-launch analysis, KPI tracking, retention, range review and channel expansion.

Phase 10 — Optimisation & Lifecycle Management

Cost optimisation, range rationalisation, international scale and continuous improvement.

Whats included

  • 10-phase self-led program

    Work through each phase at your own pace using the same product management frameworks used inside the agency. Every phase includes clear objectives, tools and tasks — so you always know what to do next and why.

  • Fortnightly group mentoring

    A live 1-hour session every two weeks with Felicity and your cohort. Bring your real questions, your blockers and your wins. This is where the program comes alive — real answers from someone who has built and scaled product businesses at every level.

  • Monthly 1:1 sessions

    A dedicated hour per month with Felicity & a private psychologist session help you map out your road map for both business and your emotional welfare. This is where the program becomes personal to your situation.

  • Private community access

    Connect with other founders in the program share progress, ask questions and stay accountable between sessions.

Is LEAP right for you?

LEAP is for you desire to be or are an early-stage product founder who is serious about building a pathway forward. You might have an idea you haven't validated yet. You might have launched but feel like you're making it up as you go. Either way, you know you need a structure, a support system and someone in your corner.

Ready to apply?

If you're ready to take your leap — we're ready to back you.

Applications are assessed on readiness and fit. All information shared is treated with complete confidentiality and care.