The SheEO Series

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  • Australia Post Suspends U.S. Shipping: A Survival Guide for Metro and Rural Businesses

    Australia Post Suspends U.S. Shipping: A Surviv...

    Australia Post has suspended most parcel deliveries to the U.S., leaving many Aussie businesses—particularly in rural areas—scrambling for alternatives. This blog breaks down why it happened, what metro and rural...

    Australia Post Suspends U.S. Shipping: A Surviv...

    Australia Post has suspended most parcel deliveries to the U.S., leaving many Aussie businesses—particularly in rural areas—scrambling for alternatives. This blog breaks down why it happened, what metro and rural...

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  • As Seen on The Block: Daylesford Products to Watch

    As Seen on The Block: Daylesford Products to Watch

    With The Block 2025 shining a spotlight on Daylesford, local female founders are showcasing products as stylish and memorable as the homes on screen. From alpaca fashion and spa-inspired skincare...

    As Seen on The Block: Daylesford Products to Watch

    With The Block 2025 shining a spotlight on Daylesford, local female founders are showcasing products as stylish and memorable as the homes on screen. From alpaca fashion and spa-inspired skincare...

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  • The Power of Community

    The Power of Community

    The Power of Community: Why It’s Your Brand’s Secret Weapon in 2025 How to Actually Engage and Retain Customers Let’s be real: flashy marketing campaigns will get you attention. But...

    The Power of Community

    The Power of Community: Why It’s Your Brand’s Secret Weapon in 2025 How to Actually Engage and Retain Customers Let’s be real: flashy marketing campaigns will get you attention. But...

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  • Planning for Marketing Success

    Planning for Marketing Success

    Your Product Won’t Sell Itself: Here’s the Marketing Plan You Need Elements of a Strong Marketing Strategy Great product, but unsure how to market it? You’re not alone—this is where...

    Planning for Marketing Success

    Your Product Won’t Sell Itself: Here’s the Marketing Plan You Need Elements of a Strong Marketing Strategy Great product, but unsure how to market it? You’re not alone—this is where...

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  • Profit - Protect your profit from currency turbulence

    Protecting Your Profit From Currency Turbulence

    When you’re running a product-based business, every dollar counts—especially when you're importing stock and paying suppliers in USD. Currency fluctuations can be the silent killer of profit margins, with small...

    Protecting Your Profit From Currency Turbulence

    When you’re running a product-based business, every dollar counts—especially when you're importing stock and paying suppliers in USD. Currency fluctuations can be the silent killer of profit margins, with small...

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  • Sustainable & Innovative Product Packaging

    Sustainable & Innovative Product Packaging

    When launching a new product or enhancing an existing one, packaging plays a crucial role in shaping customer perceptions, protecting the product, and differentiating the brand. The right packaging choice can...

    Sustainable & Innovative Product Packaging

    When launching a new product or enhancing an existing one, packaging plays a crucial role in shaping customer perceptions, protecting the product, and differentiating the brand. The right packaging choice can...

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  • What the Hell is a MVP?

    What the Hell is a MVP?

    As an entrepreneur, when you’re building something new, there’s always the temptation to go all-in—create the perfect product, the most polished website, the flashiest branding. But here's the thing: perfection...

    What the Hell is a MVP?

    As an entrepreneur, when you’re building something new, there’s always the temptation to go all-in—create the perfect product, the most polished website, the flashiest branding. But here's the thing: perfection...

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  • Before You Launch a Product

    Before You Launch a Product

    Hello and Welcome to The SheEO Series I’m thrilled to kick off this weekly blog series, where I’ll be sharing stories, insights, and lessons from my two decades of experience...

    Before You Launch a Product

    Hello and Welcome to The SheEO Series I’m thrilled to kick off this weekly blog series, where I’ll be sharing stories, insights, and lessons from my two decades of experience...

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