SheEO's Don’t Need Motivation. They Need Momentum.
You're not stuck because you lack passion. You're stuck because your product, systems or team aren’t aligned (yet).
We build what’s missing. And we do it with strategy, structure and calm clarity.
Female-led product consulting and market strategy Australia
The Boutique Product Agency Built For SheEO's Ready To Scale
At The SheEO Agency™, we help product-based female entrepreneurs grow, optimise and scale their business — from idea to international distribution. Whether you're expanding beyond the kitchen bench or feeling buried in backend bottlenecks, we design smart, scalable systems to get your product business flowing again.
No buzzwords or woo-woo here
We’re product strategists, digital operators and implementation partners. We’ve got 20+ years of experience behind major Australian brands, and a fierce belief in the power of women-led growth. It’s our mission to make you profitable.
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Every product-based business hits speed bumps. Overwhelm, messy systems, and new opportunities with some risk; these are actually signs your business is growing. You’re not broken. But your operations might need backup.
- You’re growing, but things feel messy and stuck
- Sales are inconsistent, and you can’t pinpoint why
- Your tech doesn’t talk to each other
- You’ve outgrown your current setup
- Your team is stretched and at risk of burnout
- You’re ready to take a huge leap, but want an expert to support you.
If this is you, you’ve come to the right place. Explore how strategic support can shift your entire trajectory.
Here’s what it feels like when things start working
Clarity replaces chaos. Your systems hum. Your sales strategy makes sense. Your team can breathe, and you can finally go back to building, rather than fixing. We help our SheEO's evolve with:
- A clear Product Strategy & Growth Roadmap
- An integrated eCommerce or multi-channel tech ecosystem
- Practical solutions for logistics, warehousing & fulfilment
- Streamlined operations and team alignment
- A sustainable foundation for local or global scaling
- Ongoing support from a team that gets ‘product first’.
Signature support packages to take you from chaos to calm
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Practical solutions for what’s really holding you back.
What we do at The SheEO Agency™
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Product Strategy & Consultancy
Prioritisation. Planning. Product lifecycle support. Built for where you are now, and where you’re heading.
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Website Design & Digital Builds
Custom, Shopify, Squarespace, WP and beyond. Optimised for growth and fully integrated with your tech stack.
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Product Ops & System Integration
Seamless systems across inventory, fulfilment, CRM, and marketing. And ready to scale when you are.
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Market Expansion & Scaling
New markets? Global growth? Get the roadmap, platforms and partnerships, minus the chaos.
Product business growth agency Melbourne
We turn business friction into focus and flow.
Whether you’re launching, shifting, or growing your business, we help you find clarity, flow and confidence.
Make Your Vision A Reality
You have the ideas. It’s time to put them into action with smart, expert-led strategies.
Untangle Your Operations
Turn messy backends, missed opportunities and chaos into an environment primed for business growth.
Grow Without The Grind
Ready to scale, but not into burnout? Let’s grow with intention.
The SheEO's™ who have built long-term success with our support:
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Elke - Founder CEO
"Felicity's leadership in creating our digital channel at The LittleOak Company was transformative. She designed an excellent customer experience that boosted online sales, led our marketing efforts, established a dedicated support team, and optimised our operations for global scaling. Working with her was a game-changer for our company."
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Susannah - Founder CEO
"Working with Felicity has been an incredible experience, even over the Tasman. She was professional, trustworthy, and guided me through every step of the journey. She delivered a beautiful B2B website and has helped me ensure my proposition makes money and my operations are set up for scaling. I couldn't be happier with the results!"
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Emma - Founder CEO
"Felicity brings her genuine & caring self to the table, partnering with me to refresh my online presence, brand and building a sustainable digital channel. She is guiding me through product management, giving me confidence that I will be able to build a successful digital product and service business. Working with her has been a truly personal and supportive experience."
Ready to scale and grow with confidence?
Proven product management strategies. Custom support. Real outcomes.
Book a consultation with us today.