The LittleOak Company
$3M+ digital revenue in 18 months
This one predates The SheEO Agency, and it's the reason the agency works the way it does. Felicity led LittleOak's digital channel and operations in-house, as the senior leader responsible for building the commercial machine around a product that deserved one. It's the operator experience every SheEO engagement now draws on.
The Situation
LittleOak had a product worth believing in and everything still to build around it. No digital ecosystem, no channel structure, no team to run either. The gap between a great product and a commercial business is operational, and that gap was the job.
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What was delivered
The entire digital ecosystem, end to end. The website, from design through build and integration with key operating systems.
Freight and logistics, integrated with the warehouse so the operation could actually keep its promises.
Every marketing activity across paid and organic, plus expos and events. The wholesale and retail channels, built and managed side by side.
And the team to run it all: customer service, marketing, sales and logistics, hired and built into a working structure.Then the borders: the product taken into Australia, New Zealand, the United States, Canada and Singapore. -
- Digital ecosystem build
- Website design & build
- Freight, logistics & warehouse integration
- Paid & organic marketing
- Wholesale & retail channel build
- Team build across four functions
- Market entry: AU, NZ, US, Canada, Singapore
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