Why most product businesses stall.
Most founders don't fail from lack of effort. They fail because they skip the strategy, validation and systems that make a product commercially viable and scalable. They don't have a proven path to follow. They have no one keeping them accountable. And a full-service agency is out of reach. LEAP is the structured program that changes all of that.
What is LEAP?
LEAP is a self-led program built on the same product management methodology used to scale multi-million dollar product businesses. It takes you through ten phases — from clarifying your vision and validating your customer, through to launching, scaling and managing your product lifecycle.
It's not a generic business course. It's a professional product management system, rebuilt for founders.
The LEAP method
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LOCATE
Understand where you are, who your customer is and whether your product has a real market.
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EVALUATE
Assess viability — commercial, operational and strategic — before you commit resources.
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ACTION PLAN
Build a prioritised roadmap with clear milestones, dependencies and a delivery timeline.
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PROGRESS
Execute, launch, measure and optimise — with accountability built in at every step.
Course Framework
Phase 1 — Vision & Objectives
Set your north star — business goals, brand positioning and your vision for scale.
Phase 2 — Customer Insights & Market Analysis
Deep discovery to ensure you're building the right thing, for the right people.
Phase 3 — Strategy Clarity
Define the problem, the customer and the value proposition. Most businesses skip this. It's why products fail.
Phase 4 — Roadmap Design
Decide what to do next, and when. The heart of product management. We help you bring your roadmap to life.
Phase 5 — Concept Development & Feasibility
Turn strategy into real-world viability — costings, margins, regulations, risk.
Phase 6 — Design, Prototyping & Testing
Where the product starts taking form. Build, test, iterate, validate.
Phase 7 — Production Planning
Supplier sourcing, sampling, packaging, inventory forecasting and supply chain readiness.
Phase 8 — Launch Readiness
Go-to-market strategy, channel selection, pricing, positioning and launch execution.
Phase 9 — Scale
Post-launch analysis, KPI tracking, retention, range review and channel expansion.
Phase 10 — Optimisation & Lifecycle Management
Cost optimisation, range rationalisation, international scale and continuous improvement.
Whats included
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10-phase self-led program
Work through each phase at your own pace using the same product management frameworks used inside the agency. Every phase includes clear objectives, tools and tasks — so you always know what to do next and why.
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Fortnightly group mentoring
A live 1-hour session every two weeks with Felicity and your cohort. Bring your real questions, your blockers and your wins. This is where the program comes alive — real answers from someone who has built and scaled product businesses at every level.
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Monthly 1:1 session
One dedicated hour per month with Felicity to review your specific roadmap, identify your quick wins and keep your momentum moving. This is where the program becomes personal to your business.
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Private community access
Connect with other founders in the program — share progress, ask questions and stay accountable between sessions.
Who it's for
LEAP is designed for early-stage product founders who are serious about building properly — not just launching fast and hoping for the best. Whether you have a product idea you haven't yet validated, or you've launched but need the strategy and systems to grow, LEAP gives you the methodology, the structure and the support to move with confidence.
What you'll have by the end
- A validated product with a clear customer and commercial case.
- A 12-month product roadmap with priorities, milestones and dependencies defined.
- A go-to-market strategy and launch plan ready to execute.
- An operational foundation - systems, supply chain and tech - built to scale.
- The strategic confidence to make decisions and move with clarity.
Is LEAP right for you?
LEAP is for you if you're an early-stage product founder who is serious about building properly. You might have an idea you haven't validated yet. You might have launched but feel like you're making it up as you go. Either way — you know you need a structure, a system and someone in your corner.
LEAP is not for you if you're looking for a quick fix, a done-for-you service, or a generic business course. This is a hands-on program that requires your commitment and participation. The methodology works — but only if you do.
Investment
6 month program - $5,450 AUD
Payment plans available.
Founding member pricing ($3500) available to waitlist members now - the first cohort will be offered the lowest price this program will ever be.
A note on the SheEO LEAP™ Scholarship
A small number of fully funded scholarship places are available each cohort for women rebuilding after domestic violence.
Ready for more?
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Many LEAP graduates go on to work with The SheEO Agency as their business grows and the complexity increases. The program is designed as a foundation.
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Explore agency services
So when you're ready for full agency partnership, the strategic groundwork is already in place.