The right advice at the right moment.

Every strategy and advisory engagement is led personally by Felicity Pascoe — not a junior analyst or account manager. You get direct access to over two decades of product leadership experience across some of Australia's most complex and high-performing organisations.

This service is designed for founders and leadership teams who have a specific challenge, decision or transition ahead — and need a trusted, commercially sharp partner to work through it with them. No fluff, no generic frameworks. Just clear thinking grounded in real-world experience.

Strategy and advisory is available in several formats depending on what you need.

  • Strategy intensive

    A focused 90-minute session to work through a specific challenge, decision or opportunity. Includes a session recording, strategy notes and an actionable next-steps document.

  • Business diagnostic

    A structured review of your business across product, systems, revenue and operations - identifying the real constraints and defining the priorities for your next stage of growth.

  • Commercial modelling

    Revenue forecasting, margin analysis, pricing strategy and product mix optimisation - grounded in your actual numbers and your commercial goals.

  • Investment readiness

    Business model review, pitch deck development and commercial narrative - preparing founders for investor conversations, funding rounds or acquisition discussions.

  • Founder decision support

    Ongoing strategic counsel for founders navigating growth, complexity or change - available as a retained monthly advisory relationship.

  • Scenario planning

    Structured thinking across growth, scale and exit scenarios - so you make decisions with clarity about the downstream consequences of each path.

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Strategy Intensive

90 minutes · $950 · Book directly online

What's included:

  • 90-minute strategy session via Zoom with Felicity Pascoe
  • Full session recording sent after the call
  • Written strategy notes and key takeaways
  • Prioritised action plan with clear next steps

Best for: Founders who have a specific challenge, decision or opportunity they need to work through, and want clear, commercially grounded advice from someone who has built and scaled product businesses at every level.

Book a strategy session now

Ongoing Strategic Advisory

Monthly retainer · From $3,000/month · 3-month minimum

What's included:

  • Monthly 90-minute 1:1 strategy session
  • Support between sessions, questions, decisions, reviews via email
  • Monthly priorities and quick wins review
  • Access to Felicity's network and partner resources as needed

Best for: Founders who want a trusted strategic partner in their corner on an ongoing basis — without the cost of a full agency engagement.

Book a discovery call

Who this is for

  • Founders facing a significant decision, a new market, a new product, a pivot or a funding round, who need a commercially sharp sounding board.

  • Businesses preparing for investment, acquisition or a significant scale event and need their commercial narrative tightened.

  • Leaders who know something isn't working but haven't had the outside perspective to diagnose exactly what.

  • Founders who want ongoing strategic support without committing to a full agency engagement.

Not sure where to start?

Book a free 15-minute discovery call and we'll recommend the right format for what you're working through. If a full engagement makes more sense, we'll tell you that too.

Book A Discovery Call