THE SHEEO AGENCY

The Pricing Diagnostic

A five-step model to price a physical product with commercial confidence, built from your true cost up and the market in.

Step 1

Your product and its materials

Name what you're pricing, then list every material that goes into one unit: its SKU, supplier and total cost. We'll total the cost as you add each line.

Total materials cost (per unit) $0.00
Step 2

Cost to produce

Add the labour, shipping and any fixed or other costs for a typical production run, then tell us how many units that run produces.

Materials cost carries over from Step 1 and is included in the total automatically.

Step 3

Set your margin

Choose the profit margin you want to hold above your true cost. This becomes your cost-based selling price, the floor you shouldn't price below.

40%
Step 4

Read the market

Tell us what the market already indicates: what you believe customers perceive your product is worth, and what comparable products are charging.

What your target customer would happily pay, based on what you know of them.
The average price of comparable products already in market.
Your snapshot

Pricing snapshot for your product

Two figures, read together. One protects your margin. One tells you what the market will bear.

Cost-based price
$0.00

Covers your true cost per unit and holds a 40% margin. Treat this as your floor.

Value-based price
$0.00

Blended from perceived value and competitor pricing. This is what the market signals.

Cost floor$0.00
Suggested$0.00
Price below your cost-based figure and you are funding every sale from your own margin. Price at or near your value-based figure and you are pricing to what the market has already told you it will pay. Most founders find their commercially confident price sits between the two, closer to value than to cost.

Want the full pricing and margin strategy for your product line?

The SheEO Arc Diagnostic maps a prioritised, commercially costed view of your pricing, product and growth levers in four weeks.

Book The SheEO Arc Diagnostic
Start over with a different product

This tool is a planning guide built from the figures you enter. It is not financial, tax or legal advice. For a full commercial pricing strategy, speak with a qualified advisor or book The SheEO Arc Diagnostic above.