As Seen on The Block: Daylesford Products to Watch
The Block 2025 has landed in Daylesford, and suddenly everyone's talking about our town. But here's what the cameras aren't capturing: the quiet revolution of female-led product businesses that have been building something remarkable here long before the TV crews arrived.
Working with product founders across Australia, I see the same pattern everywhere — the most successful brands aren't built overnight. They're crafted by women who understand that sustainable growth comes from strategy, systems, and staying power.
Right here in Daylesford, I'm privileged to work alongside founders who embody exactly that. Their products could easily sit inside any Block reveal, but more importantly, they've built businesses designed to last.
Here are the Daylesford brands worth watching:
For nearly a decade, Mel has been honing her natural eye for design into something distinctly her own: “Considered, Elevated & Refined Interiors.”
Through Daylesford Interiors, Mel brings a Modern Country aesthetic that perfectly captures the spirit of Daylesford — warm, sophisticated, and deeply connected to its surroundings. Her style isn’t about trends or quick fixes; it’s about creating interiors that feel timeless, lived-in, and meaningful.
This is not your usual home staging. Mel’s work is about more than filling a room with furniture — it’s about design that creates connection and meaning in every space. Whether it’s transforming a Daylesford cottage or elevating a city home, her interiors bring a sense of harmony and story that lasts.
Daylesford Interiors is where local authenticity meets elevated design, bringing the essence of Daylesford style into homes everywhere.
Founded by Daylesford local Emma, EKO is more than just a product line — it’s an experience. After running one of Daylesfords most renowned spas for over 20 years, Emma has poured her knowledge and passion into creating a range of home scents and skincare that capture the essence of a day spa at home.
EKO’s home scents are crafted with natural essential oils, inspired by the Daylesford region itself. Each product is designed to transform a space, making you feel like you’ve just stepped into a sanctuary of calm and beauty.
Recently, Emma has expanded her vision into skincare — blending her two decades of expertise as a beautician with clean, natural ingredients. The result is a range that is both relaxing and refreshing, perfectly balanced to suit both men and women.
Like Emma herself, EKO is warm, soothing and full of uplifting energy — an invitation to pause, breathe, and reconnect with yourself.
Seventeen years in business tells a story. Cassie and her mum Liz first began their journey with alpacas on the family farm. What started as a love for the animals soon grew into a thriving fashion business — Alpaca Passion.
Over the years, they’ve transformed their farm-to-fashion vision into a brand that designs and manufactures its own range of alpaca garments. Their collections are built around Seventeen years in business tells a story. — pieces made to last the test of time, not just a season.
Every product is carefully developed and crafted, and it shows: their loyal customers keep coming back, not only for the warmth and elegance of alpaca, but for the trust they’ve built in the brand.
What makes Alpaca Passion special is its authenticity — a business that has grown organically, fuelled by dedication, quality, and the passion of a mother–daughter team turning alpaca into timeless fashion.
Local creatives Fiona and Jac have turned their shared love of craftsmanship into a jewellery brand that creates modern heirlooms.
Each piece is thoughtfully designed to add individuality and artistry to every look — the kind of detail that feels both personal and timeless. Their approach isn’t about fast fashion or fleeting trends. Instead, Fiona & Jac focus on design that carries meaning, creating jewellery that becomes part of your story.
It’s this dedication to quality and connection that has built a loyal following, with customers returning not just for the pieces themselves, but for the creativity and individuality the brand represents.
Fiona & Jac is more than jewellery — it’s a celebration of personal expression, modern craftsmanship, and design that lasts.
At Bespoke Medispa, founder Helene has masterfully combined science with luxury. What began as a space for advanced skin treatments has grown into something much more — a business built on innovation, strategy, and a holistic approach to wellbeing.
Beyond the treatment room, Helene has curated her own retail line of medical-grade skincare. This smart diversification allows clients to extend their results at home, building loyalty while scaling the business beyond its physical walls.
But Helene’s vision doesn’t stop there. She’s also pioneering the future of healthcare with colleague Jodie. Sensacare RPM — a revolutionary remote patient monitoring platform transforming how care providers track patient vitals in real time.
From luxury spa treatments to cutting-edge health technology, Helene & Jodie are proving that strategic founders don’t just build one business — they build ecosystems.
With over 20 years in the industry, Donna has positioned herself as more than a service provider — she is your Skin Specialist, Educator & Beauty Partner.
Backed by 18+ years of clinical expertise, Donna’s approach to aesthetics goes beyond surface-level treatments. Her focus is on enhancing natural beauty, building confidence, and embracing the process of aging gracefully.
This strategic positioning has allowed Bella Aesthetics to move beyond the typical clinic model. By combining advanced skin therapies with transparent education and personalised care, Donna has built a practice that commands trust — and justifies its premium positioning in a crowded market.
At Bella Aesthetics, the promise isn’t just great skin — it’s a long-term partnership in beauty, confidence, and self-care.
Sal has transformed Daylesford’s incredible local produce into something more than food — she’s created experiential magic.
Through Daylesford Gourmet, she curates grazing boxes, hampers, and even secret lakeside picnic setups that capture the true spirit of the region. Every product is carefully sourced from small-batch local makers, championing the artisans who make Daylesford so unique.
But this is more than just food. Sal’s vision is about creating memorable moments — the kind of gourmet experiences that can only be found when you visit Daylesford. From a DIY grazing box shared with friends to an unforgettable styled picnic by the lake, Daylesford Gourmet connects people to place, taste, and story.
It’s local authenticity, elevated into experiences you’ll never forget.
Caroline is the owner of Elysium Glass, a business dedicated to creating bespoke, high-end glass windows and architectural pieces that transform modern homes into light-filled masterpieces.
While Elysium Glass is based in Queensland, the brand has a natural alignment with The Block Daylesford — because nothing says luxury build quite like stunning, custom glasswork.
Caroline is also tapping into Daylesford’s ecosystem of expertise, partnering with The SheEO Agency to scale and position the brand. Together, they’re ensuring Elysium Glass doesn’t just deliver exceptional design, but also builds the systems and strategy needed for long-term success.
Elysium Glass is where craftsmanship meets architecture, creating design elements that elevate a home from beautiful to unforgettable.
Additional Daylesford Women-Led Product Brands to Watch
Daylesford is quietly teeming with other exceptional product businesses led by talented women—each one adding a distinct flavour to our creative scene:
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Manteau Noir offers an eclectic haven of ethically produced natural-fibre womenswear, homewares, niche fragrances, and beauty essentials like Aesop—capturing timeless elegance and sensory delight in every piece
- Harry and Me, founded by Amanda Fontanella in 2012, is a boutique born from passion. Amanda curates a beautifully diverse collection of European and Australian fashion, niche perfumes, handcrafted jewellery, and leather goods—naming the store after her beloved grandson, Harry.
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Cedar & Sage Daylesford, launched amid the 2020 pandemic by Jilly and Sally, is a warm and refined general store offering homewares, gourmet pantry delights, and locally made gifts—designed for family, home, and creating lasting stories
- Sohl Lane is a fresh local favourite (actively embraced on Instagram), offering a broad range of fashion and homewares that are quickly becoming beloved among Daylesford residents.
Together, these businesses reflect the layered creativity thriving in Daylesford—where slow-fashion, lifestyle, beauty, and artisanal design converge in beautiful ways.
Why This Matters
The Block builds houses in twelve weeks. These businesses are building legacies that will outlast any TV season. They understand that sustainable success comes from systems that scale, products that solve real problems, and brands that mean something.
As The Block shines its temporary spotlight on Daylesford, these women continue the work they've always done — building businesses that bring beauty, functionality, and meaning to people's lives.
If you’re a product founder ready to grow sustainably, here are a few ways to connect with me and our community:
- Join the Product SheEO’s Facebook group — a space for strategic insights, networking with other product founders, and real conversations about overcoming challenges.
- Follow The SheEO Agency on socials for tips, tools, and stories that inspire growth.
- Come along to our monthly online networking sessions (Wines & Wins) or keep an eye out for occasional in-person events like our upcoming SheEO Circle™ Long Lunch.
- Or, if you’d like to connect directly, book a 15 minute chat with me.
Because while The Block builds houses for television, we're building the businesses that shape tomorrow.
Felicity x