The SheEO LEAP is a guided program for women building and growing product businesses.

You’ve already done the hard part — building something real.

But as your product business grows, decisions become heavier, systems more complex, and progress harder to judge from the inside.

This program designed to help women product leaders step back, regain clarity, and move forward with intention.

The SheEO LEAP provides you

  • a clear roadmap for building and growing a successful product business
  • visibility on what needs to happen next — and why
  • a live, regular sounding board as you work through real decisions and challenges
  • practical guidance to stay focused as complexity increases
  • momentum and accountability without pressure or overwhelm

This combination helps you move forward with confidence, knowing you’re not guessing — and you’re not doing it alone.

A few common questions about LEAP.

Who is LEAP designed for?

LEAP is designed for women leading early-stage to growing product businesses — from start-ups through to scale-ups and small teams.

It’s a good fit if you’ve launched, gained traction, or are growing — and want clearer direction, better decision-making and support as things become more complex.

Is LEAP right if I’m still figuring things out?

Yes — that’s often when LEAP is most valuable.

The program is designed to help you understand where your business is really at, what to focus on next, and how to build forward momentum without trying to do everything at once.

Is this focused on education or will there be a sales pitch?

This masterclass is 100% educational content. My focus is on delivering actionable strategies and insights you can implement immediately. While I may briefly mention ways we could work together, the entire hour is dedicated to teaching you valuable scaling concepts.

What makes LEAP different from other courses or programs?

LEAP isn’t just a set of lessons to work through on your own.

It combines:

  • a clear roadmap for building a successful product business
  • practical guidance you can apply straight away
  • live, regular group sessions that act as a sounding board as you progress

So you’re learning and working through real decisions at the same time.

What happens after I join the waitlist?

Joining the waitlist simply means you’ll be the first to hear when applications open for the next cohort.

You’ll receive details about the program, timing and structure — with no obligation to join unless it feels right for you.

When will the next cohort start?

The next LEAP cohort is currently being planned. Estimated start date is mid-February.

Waitlist members will receive early access to dates and enrolment details before the program opens more broadly.

What should I have ready for the session?

Just bring a notebook and pen! I'll be sharing actionable frameworks and strategies you can start implementing right away.

  • Christie Flora

    "Felicity has such a brilliant brain for business. In a couple of hours together, she helped me cut through the fog and see my next steps with clarity. She shared incredibly practical templates - from tracking key business numbers to setting quarterly goals and planning targeted marketing campaigns. Nothing felt cookie-cutter or overwhelming. Just clear, thoughtful, and strategic."

  • Danteille Leddick

    "I attended a masterclass that Felicity did around how to grow and scale your business as well as how to market successfully and sustainably in 2025.

    What an insight into a wealth of knowledge Felicity was!

    I walked away with an understanding of how to jumpstart my newest venture. Thank you so much."

  • Rachael Coley

    "Felicity Pascoe’s masterclass really resonated with me—her journey from corporate to entrepreneurship mirrored my own desire for more freedom and purpose. A powerful reminder to celebrate who you are in business (throw a party!) and to get clear on your ‘why’. Loved connecting with other women in business too—so valuable. Highly recommend. Thank you!"

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