How to Get Your Product Business Ready for Black Friday & Christmas
The busiest (and most profitable) time of year for product businesses is just around the corner. Yet every year, too many founders leave it until December to scramble with discounts, half-finished packaging, or last-minute EDMs.
The result? Missed sales, stressed teams, disappointed customers.
The truth is: if you’re not planning your holiday season in October, you’re already behind.
At The SheEO Agency™, we help women-led brands turn chaos into clarity — and this is what you need to have in place now to maximise the season ahead.
1. Define Your Holiday Strategy
Don’t dive into Black Friday blind.
- Set clear sales goals for November and December.
- Map your budget (ads, EDM design, packaging, shipping).
- Decide whether your focus is bundles, gift sets, limited editions, or retention offers.
When you have a strategy, every dollar and every post works harder.
2. Lock In Your Products & Bundles
Gift hampers, stocking fillers, or product bundles are what customers actively search for.
- Choose your hero products and bundle smartly (high-margin paired with high-demand).
- Finalise production schedules now — so you’re not left with empty shelves.
3. Packaging: Shipping-Safe and Premium
Your packaging is your first impression under the Christmas tree.
Too many brands cut corners — parcels arrive crushed, or boxes feel more like “warehouse” than “gift.”
The sweet spot? Packaging that is:
Shipping-safe: sturdy enough to protect your product through freight.
Premium: feels branded, gift-worthy, and exciting to unwrap.
Practical: easy gift wrapping options, branded tissue, or inserts that feel special.
Australian suppliers nailing this (affordable + quick):
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Pakko Packaging – fast custom printing, eco options
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PackQueen – boxes, hampers, small runs
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Custom Boxes Australia – no minimum order, fast turnaround
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Thunder Packaging – luxe finishes (foil, embossing)
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Eco Innovators Packaging – sustainable, quick delivery
4. Nail Your Shipping Timelines
Australia Post’s cut-off is mid-December. If you want gifts under the tree, you need:
- Pre-sales mapped in October
- Cut-off dates clearly communicated on your website & EDMs
- Courier partners confirmed now (not at the eleventh hour)
5. Marketing: Consistency Wins
December isn’t about one post or one email. It’s about consistent comms that build anticipation early.
- Teaser emails + gift guides in October
- EDM campaigns mapped weekly through November & December
- Paid ads that align with your bundles/offers
- Retargeting ready before Black Friday
6. Build Anticipation (Not Just Discounts)
Competing on discount alone is a race to the bottom. Instead:
- Create exclusives (limited edition scents, holiday-only bundles)
- Reward loyal customers with early access
- Position your brand as “the one they want to give”
The Result?
When you prepare now, you trade:
- December stress → Confidence and clarity
- Stock-outs → Sold-out best-sellers
- Missed opportunities → A stronger bank account to close out the year
Ready to Stop Scrambling?
I have limited October spots for:
90-Minute Consulting Plans — map your holiday campaign in one session
Website Refresh Plans — make your site Christmas-ready
Done-for-you Marketing Campaigns — Black Friday/Xmas EDM + ads
Book today via felicity@thesheeo.com — so you can start December ready, not scrambling.