Two women working on a large whiteboard with diagrams and notes.

Marketing without strategy is just noise.

The businesses that grow consistently aren't the ones that spend the most on ads or post the most content. They're the ones with a clear commercial strategy — a defined customer, a sharp value proposition, a channel mix that makes sense, and a funnel that converts.

We build that foundation first. Then we connect it to the systems, platforms and campaigns that drive revenue — across DTC, wholesale, retail and international channels.

Notebook with pen, calculator, and closed laptop on a desk

Strategy first. Execution second. Always connected to your product.

Sales and marketing strategy at The SheEO Agency is never developed in isolation. It's built around your product, your operations and your commercial goals — so every campaign, every channel decision and every pricing call is grounded in what your business can actually deliver.

Whats included

  • Go-to-market strategy

    Channel selection, launch sequencing, pricing strategy and positioning — defining exactly how your product enters and grows in its target market.

  • Multi-channel sales strategy

    DTC, wholesale, retail, marketplace and international channel strategy — built around your product margins, operational capacity and growth ambitions.

  • Customer acquisition & retention

    Acquisition strategy across paid and organic channels, paired with lifecycle marketing, retention programs and LTV optimisation — so you're not constantly refilling a leaky bucket.

  • Email & lifecycle marketing

    Klaviyo and Salesforce Marketing Cloud strategy and implementation — welcome flows, abandoned cart, post-purchase sequences, win-back campaigns and segmentation.

  • Paid media strategy

    Strategic oversight of Meta and Google campaigns — audience strategy, budget allocation, creative direction and performance frameworks. Strategic direction, not content execution.

  • Conversion rate optimisation

    Website UX analysis, checkout optimisation, A/B testing frameworks and AOV improvement — turning more of your existing traffic into revenue.

  • Sales funnel design

    End-to-end funnel architecture — from awareness through to purchase and repeat — with KPIs defined at every stage so you can see exactly where to focus.

  • Product positioning & messaging

    Value proposition development, brand messaging frameworks and competitive positioning — so your product stands for something clear and compelling in the market.

1 8

Platforms & Tools

Email & CRM

Klaviyo · Salesforce Marketing Cloud · HubSpot · Custom automation builds

eCommerce & conversion

Shopify · Google Analytics · Meta Ads · Google Ads · A/B testing frameworks

Data & reporting

Custom dashboards · Predictive analytics · KPI frameworks · Cohort analysis

Channels

DTC · Wholesale · Retail · Marketplaces · International · Ambassador programs

Who is this for

  • Product businesses with good product and some traction but no clear commercial strategy connecting marketing activity to revenue outcomes

  • Founders spending on ads or content without a clear funnel, conversion framework or channel strategy underpinning it

  • Businesses ready to expand into new channels - wholesale, retail, international - and need a strategic framework for doing it profitably

  • Product businesses with an email list or customer base that isn't being leveraged effectively through lifecycle marketing

  • Founders who want senior marketing strategy without hiring a full-time CMO or briefing a generalist agency